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CPG Revolution wants your news and views! Submit personnel changes, company news, article ideas and letters to editor@cpgjoblist.com. We will incorporate them in future issues of our monthly newsletter. New CPGjobs specialty sites
target marketing executives
 CPGjobs has launched the first of more than a dozen planned specialty websites that will target industry executives in marketing, sales, category management, market research, trade marketing, operations, finance, HR and other categories. CPGmarketingjobs.com went live in June and other websites will follow suit in July and August.
“These specialty sites will help increase traffic and attract new candidates by offering targeted job openings and services.” says Michael Carrillo, president of CPGjobs. “We expect them to quickly catch on with candidates.”
He added that employers will appreciate the new specialty sites even more. “By expanding our presence on the Web, we will spread our client’s job openings further and faster than ever--and there is no additional charge for this service to either employers or candidates.”
Visitors to CPGmarketingjobs.com can zero in on specific categories, get a comprehensive listing of all marketing jobs or go to CPGjoblist’s main site. New jobs are posted throughout the day and finding and applying for jobs is quick and easy. “The design is very intuitive,” Carrillo says. CPGmarketingjobs also features job alerts, career tips, resume and job-hunting help, industry news and calendar, and useful links to associations, publications and other websites.
The new specialty sites are the latest in a series of transformational changes launched by CPGjobs, the consumer packaged goods leading recruiting service. “You’ve asked for new outreach and new options, and we’ve listened,” says Carrillo. In the past several months the company has launched a new employers website, a redesigned candidate home page, and new logos and branding. “Our specialty sites are the most important change yet,” Carrillo notes
Carrillo introduced the company’s new strategy to corporate HR executives, recruitment process outsourcing firms and outplacement companies at the Society of Human Resource Management Conference & Expo, June 24-27 in Las Vegas. “The response was uniformly positive. The recruiting industry is changing--and CPGjobs is changing with it.”
Two top trends
The biggest trends in recruiting today are candidate networking and diversity, Carrillo says, and “the two really go hand in hand. Our specialty sites will harness the power of web networking to draw diverse and qualified candidates, while our involvement with diversity organizations will also help us attract a diverse pool of candidates.”
Representatives of CPGjobs attend events such as the California Diversity & Leadership Conference (September 20-21 in San Francisco) and professional events like the annual meetings of the Network of Executive Women, the National Black MBA Association and the National Society of Hispanic MBAs. CPGjobs is a founding corporate member of the California Diversity Council (part of the National Diversity Council), and Penny Sallberg-Carrillo is the organization’s Southern California president.
“Penny is also on the national membership committee of the Network of Executive Women (CPG and Retail Industry), an important diversity organization we sponsor. CPGjobs is a proud member of SHRM, the Black MBA Association and the Society of Hispanic MBAs.
Coming soon
CPGmarketingjobs will be followed by new dot-com specialty sites this summer, including CPGcategorymanagementjobs, CPGsalesjobs, CPGmarketresearchjobs, CPGtrademarketingjobs, CPGoperationsjobs and CPGfinancejobs, among others.
“Today’s changing recruiting environment and interactive media mean that we will always be improving CPGjobs and CPGjoblist,” Carrillo says. “When it comes to defining your needs and expanding our talent pipeline partnership, you’re the expert,” he says. “You know who you’re looking for and how you work. That’s why we want your personal input to expand our services and your flow of top-quality talent.”
To discuss your ideas, contact CPGjobs Marketing Director Jackie Apodaca and “tell her how we can provide you with even more tools to recruit today’s top industry executives,” Carrillo says.
Michael Carrillo is president of CPGjobs, the CPG industry’s leading candidate recruiting service for HR professionals and employers. You may contact him at Michael@CPGjobs.com or call (626) 535-0143.
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NOTES
from the revolution
WELCOME ABOARD: CPGjobs welcomes Campbell's Soup, Dreamerz Foods, Inc., Fiskars, Glaxosmithkline, Madden Communications, Inc. and Schick-Wilkinson Sword http://www.energizer.com/company/ to its growing roster of CPG clients. For the complete list visit CPGjobs.
DIVERSITY EVENTS: The California Diversity Council is hosting the California Diversity and Leadership Conference Summit in San Francisco, September 20-21. Speakers at the California event will include organization founder Dennis Kennedy, actress Geena Davis and Chris Gardner, the Wall Street success story who inspired the film, “The Pursuit of Happyness.” Chancellor Robert Birgenau of the University of California, Berkeley, is honorary chair of the California summit. CPGjobs is a sponsor of the California event and the California Diversity Council, part of the National Diversity Council.
RETAIL ROUNDUP: CPGjobs client Information Resources Inc. has released its Top 50 Supermarket Categories for 2006. Leading the sales pack is carbonated beverages (dollar volume down 1.7 percent), followed by milk (down 2.2 percent), fresh bread and rolls (up 3 percent), beer and ale (up 2.6 percent), salty snacks (up 3.1 percent), natural cheese (up 2.6 percent), frozen dinners and entrees (up 3.8 percent), cold cereal (down 0.9 percent), wine (up 10.3 percent) and cigarettes, which decreased 1.6 percent. Other gainers: bottled water, up 14.3 percent; crackers, 5.4 percent; yogurt, 6.7 percent; fresh eggs, 5.3 percent; liquor and spirits, 6.8 percent; shortening and oil, 5.6 percent; frozen vegetables, 6.6 percent; and sports drinks, 10 percent. Major sales declines were noted in processed cheese, down 4.7 percent; frankfurters, off 2.7 percent; and salad dressings, which decreased 2.8 percent.
MARK YOUR CALENDARS: For the Hispanic Retail 360 Summit, August 1-3 in Dallas, the Home Textiles Market Week, August 12-16 in New York, the Human Resources Training and Development Conference, Sept. 9-11 in Minneapolis; the Health and Beauty Care Marketing Conference, Sept. 7-10 in Palm Desert, Calif.; the American Bakery Expo, Sept. 9-11 in Las Vegas; and the Network of Executive Women Summit, Oct. 15-16 in Dallas. See CPGjob’s Calendar for more events and updates.
ON THE MOVE: Steve Neibergall has been named president of Safeway’s Eastern Division. He replaces Hank Cominiello, who will be joining the company’s corporate retail operations team as group vice president, Retail InitiativesCrafts retailer Michaels Stores Inc. hired former Safeway and PepsiCo executive Brian Cornell as its new CEODunkin’ Donuts has named Frances Allen to new position of company brand marketing officerNevada Gold & Casinos Inc. has appointed Joseph Juliano to replace Chairman H. Thomas Winn. Juliano has been a member of the board for six years and an executive of PepsiCo for more than 30 years, most recently as senior vice president of the entertainment division. Send your company news to editor@CPGjoblist.com
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