Olivia Sanchez

EXPERIENCE

EXPERIENCE

Olivia is a career consumer goods marketer with cross-functional experience in Brand Management, Product Development, and International business with proven results building global brands and exponential sales growth in prestige and mass markets. She has utilized her strategic thinking to create marketing plans for mature businesses in Procter & Gamble and Revlon, and satisfied her entrepreneurial spirit by building Dr. Brandt Skincare and most recently, in her consulting business.

CAREER HIGHLIGHTS

Olivia has established a consulting business in Santa Monica, California targeting small to medium businesses, providing them with strategic assessments and marketing recommendations to grow their business through focused messaging, improved product development, and expanded distribution. As Marketing Director for Dr. Brandt Skincare, she propelled sales four-fold in under three years through new product introductions and strong partnerships with her key clients, Sephora and QVC. She created the brand’s footprint to be implemented across all components of the marketing mix (PR, direct marketing, e-commerce, in-store) and would later be expanded into over 30 countries worldwide. During her time at Revlon as Marketing Director for Latin America, she led product planning for their Beauty Care division, which represented 70% of the sales for the region. Her efforts led to the re-stage of the classic Flex shampoo brand and regional synergies in the hair color category that resulted in cost of goods savings for key markets. She also led a comprehensive business review for the Wal-Mart business in Mexico, which led to immediate share growth in under3 months for the color cosmetics lines. At P&G, where she started her career, she developed and qualified P&G initiatives to work within the Tissue/Towel plant that had been recently acquired by the company.

RECENT POSITIONS

Partner (Co-Owner)
P.R.O.S. Business & Marketing Consulting, LLC 2008 - Present

Managing Director / Marketing Director
Dr. Brandt Skincare 2004 - 2008

Marketing Director / Marketing Manager
Revlon Latin America 1999 - 2003

Sr. Assistant Brand Manager / Assistant Brand Manager
Procter & Gamble 1997 - 1999

EDUCATION

Masters of Business Administration, Pepperdine University, Malibu, CA
Expected graduation August, 2010.

Bachelor in Science, Industrial Engineering, Universidad Iberoamericana A.C., Mexico City, Mexico

PERSONAL

Olivia recently relocated to Santa Monica and is enjoying the best nature can offer: ocean views and mountainous landscapes, which she enjoys with her faithful companion, her chocolate Labrador retriever. An avid reader, she stays abreast of market trends, news stories as well as novels in the spare time left between her work, her MBA studies, and her personal time. Olivia is also a foodie; she takes much pleasure in eating good food and takes great pride in preparing it at home, and it is what brings her family together.

IN HER OWN WORDS

“My CPG experience ranges from structured environments like P&G to start-ups like Dr. Brandt Skin Care, which has allowed me to look beyond the Marketing and think strategically to the whole mix of what makes a business successful. I have been fortunate enough to manage local markets in the United States and Mexico, as well as launch products across Latin America, Europe and Asia. It has granted me the unique perspective of what it takes to compete across categories in any market, from luxury to mass, with classic marketing programs to new, direct marketing campaigns. My personal style has allowed me to hire and train marketing teams that can thrive in cross-functional environments and be myself, in any boardroom. I always know my business and my audience well, be it the end consumer, a retail partner or a C-level executive within my organization.”

CPGJOBS APPRAISAL

In Olivia Sanchez we find that rare and valuable combination of classical CPG experience and entrepreneurial spirit. A seasoned marketer who has built successful brands from the ground up, her background includes an impressive history of exponential sales growth in luxury and mass markets in the United States and internationally. Olivia has consistently developed high-performance teams and partner relationships, and her exceptional leadership skills have propelled market expansion with impressive margin improvement in multiple product categories. Analytical and creative with a solid marketing operations background, Ms. Sanchez will make an exceptional addition to your executive marketing team.

PREVIOUS CANDIDATE PROFILES:

CPGjobs welcomes its newest clients: Anheuser-Busch, Bell Carter Foods, Driveline Retail Solutions, Humco, Mindset Media, Galactic, Marquez Brothers International, Mann Packing, Inc. Boehringer Industries, North American Breweries, Big Train, Inc, Chemtura, New Concepts in Marketing, Santa Fe Tobacco Company, Sigg Switzerland USA, Midwest Dairy Association, First Quality, Allstar Products Group, Amco, Bacardi USA, Wine Estates America, Hansen's Beverage Company, Havi Global Solutions, Munchkin, Inc. Nucal Foods, Playworld Systems, Rayovac / Remington (a division of Spectrum Brands), and Yum Brands. For the complete roster of more than 100 leading CPG companies represented by CPGjobs visit our website.