FEATURED CANDIDATE

Alex Canales

Fast Growth International Marketing Executive With Exceptional Performance in Competitive Markets

Danville, California

EXPERIENCE

Highly accomplished bilingual Marketing Executive with domestic and international experience in global product management, sales, product development, and brand expansion in rapid growth companies within highly competitive markets. Possesses a broad international background characterized by a highly-developed cross-cultural sensitivity. Solid leadership and motivational abilities to foster optimum team productivity. Adept at developing and maintaining effective business relationships at the executive level. Effectively combines strategic planning, leadership and field knowledge to consistently exceed bottom-line objectives.

CAREER HIGHLIGHTS

Under a newly created position to bring U.S. products and technologies into the European, Japanese and Latin American markets, Alex, as Director of Marketing - Global Brand Expansion at United Pet Group, generated sales in excess of $15 million in marketing year one.

In the position of Director of Product Management for United Pet Group, Alex directed and promoted consumer brands with annual sales in excess of $130 million. He managed a key product portfolio for the three largest national retailers of pet products; Walmart, PETCO and PetSmart. Additionally, he supervised vendor relations in both Europe and China including contract and price negotiations. Alex also negotiated with raw material suppliers resulting in recurring yearly cost savings of $500,000.

While at Petopia.com, Alex developed the merchandising strategy for the website, catalogue, and weekly TV show with annual revenues in excess of $40 million.

Alex's entrepreneurial background includes involvement in several ".com" enterprises as well as founding and operating five franchised stores with 75 employees generating $5 million in revenues.

RECENT POSITIONS

Director of Marketing Global Brand Expansion - 2006-2008
Director of Consumer Product Management - 2002-2006
UNITED PET GROUP, INC. (Wholly Owned Subsidiary of Spectrum Brands) - 2002-2008

Vice President Operations & Merchandising
PDQ VET.COM - 2001-2002

Senior Director of Merchandising
PETOPIA.COM (PETCO.com) - 1999-2001

EDUCATION

College of Business Administration - Accounting
The University of Akron - Akron, Ohio

PERSONAL

Alex is married and has one daughter. He enjoys participating in outdoor activities with his family to include cycling and hiking. Alex has traveled extensively throughout the world and takes pleasure in learning about other cultures.

IN HIS OWN WORDS

“Throughout my career I have had the fortuity to be involved with a variety of companies encompassing an array of diverse environments. I have been involved in several fast growth companies from the incubation stage through maturation into significant businesses. My most recent position was with a large multi-national consumer packaged goods company. My professional experience includes executive positions in marketing, domestic and global brand strategy building, sales and business development, product development, manufacturing, retail operations, and management. My success lies in my creative leadership, brand development expertise and the ability to maintain fiscal responsibility while maximizing profits. I am passionate about executing and delivering what customers and consumers desire. My entrepreneurial background has also provided me with a unique blend of skill sets and perspective in my approach to problem solving and team building. I have a strong track record for consistently delivering on business objectives and returning sustainable results. ”

CPGJOBS APPRAISAL

An assured marketing leader, Alex Canales is an accomplished, high-energy executive with an exceptional background that includes successful line introductions in both domestic and international markets. He is an aggressive negotiator with extensive experience developing contracts and partner relationships, and has consistently delivered exceptional market performance while controlling costs and increasing margin spread on new and existing lines. Alex’s standout performance in market analysis, planning, merchandising and operations in fast growth CPG environments make him an extraordinary candidate for positions in which brand growth, cost control, market expansion, leadership and team productivity are vital KPIs.

For a free referral to this candidate, call (626) 535-0143.

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