Networking With Fewer Heads

The mood at ERE West in March was decidedly guarded. Despite the usual booth shwag and cocktail events, I couldn’t help noting the huddled; whispering groups in the general conference area. Casually strolling past these groups I caught random words and phrases; “At least a 20% reduction,” “He was with them for nearly 10 years,” “I don’t know, but I think he’s still looking.”

ERE attendance and exhibitor participation was noticeably down this spring; the conference a shrunken version of it’s former self and a mirror of the employment market in general. Still, the buzz was fast and furious around the topic of social networking and recruitment and I returned to the office mid-week with a renewed sense of purpose about the direction of CPGjobs and our increasing expansion of networking tools for clients. Ours is an industry poised for transition, and the...

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Luis de la Mata

EXPERIENCE

A seasoned executive, strong in optimizing organizations to achieve sustained growth, profits and market share, Luis is highly skilled in the areas of marketing, sales, business development, retail and distribution business, both in the U.S. and international markets.

A consumer products professional with more than 25 years of increasingly challenging managerial responsibilities in the Unites States, Latin America, Asia, and Australia markets, he is knowledgeable in multiple product categories including Grocery, Frozen, Deli, Dairy, Beverages, Produce, Snacks, Confectionery, HBA’s and Tobacco.

Luis is bilingual and multicultural, with superior verbal and written skills in English and Spanish. He also has conversational knowledge of Portuguese and Italian.

CAREER HIGHLIGHTS

As the EVP and Chief Operating Officer for Cacique USA/Cacique, Inc., Luis established new distributors in the Northeast and Midwest regions and opened a new northwest sales division, achieving 12% sales growth over the prior year. While President of Unified Grocers, he grew divisional sales and profits 8% over plan, opening over 150 new stores. As Marketing Director for the Hispanic Products Group at Tetley USA, Luis managed the marketing business for the Café Bustelo brand, driving over $100 million in sales, representing 90% of Tetley USA corporate profits. While serving as Marketing and Sales Director for the Kellogg Company in Venezuela, Luis drove branded “new-age” cereal sales to a 92% category market share with double-digit growth in profits. He also brought in the company’s desserts line to a segment leadership position, capturing 38% market share and 32% volume growth. Most recently, Luis has been consulting through his firm, Churchtree, Inc., working with national retail and wholesale clients in the areas of sales, marketing and business development.

Diversity Search, Inc.

MISSION

The Diversity Search goal is to help minorities and women achieve not just job placement, but career success in the marketplace. The company is universally considered to be experts in diversity, not just because of its success in placing candidates, but also because Diversity Search helps clients by using methods that boost retention of diverse candidates, and developing customized training solutions that directly translate to its clients’ bottom lines.

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