How's Your "Retentionship" Going?

I have to admit, I feel somewhat vindicated.

For months I have been observing an increase in a rather counterintuitive phenomenon: top-notch management people leaving their jobs in the midst of the worst recession in 60+ years.

Pshaw you say. After rounds of firings (including middle management and C-level business leaders) employees who actually keep their jobs work that much harder. It just makes sense, right? Well, maybe not.

Researching my theory has turned out to be a little easier than I thought. Out in the expert HR blogosphere there seems to be consensus that the carefully crafted corporate strategies for responding to recession are the same strategies that spell trouble for employee retention. Companies under pressure to retain market share will tend to downsize keeping only those employees deemed absolutely necessary to maintain normal business operations. But the wave of resignations that frequently starts immediately following the downsizing upsets the intended balance the downsizing was supposed to achieve.

Surprise! Turns out people are really not so grateful for keeping their jobs if that means that they are reassigned their former co-workers’ responsibilities, especially managers who often find their teams decimated. And many managers are on performance-based packages, which makes the situation even worse.

In his fascinating article “Retaining During a Recession: Is It A Problem?” international industry consultant and blogger Gabor Holch takes this one step further...

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Olivia Sanchez

Creative, Classically Trained Consumer Goods Marketer with
Cross-Functional Expertise

Santa Monica, California

EXPERIENCE

Olivia is a career consumer goods marketer with cross-functional experience in Brand Management, Product Development, and International business with proven results building global brands and exponential sales growth in prestige and mass markets. She has utilized her strategic thinking to create marketing plans for mature businesses in Procter & Gamble and Revlon, and satisfied her entrepreneurial spirit by building Dr. Brandt Skincare and most recently, in her consulting business.

CAREER HIGHLIGHTS

Olivia has established a consulting business in Santa Monica, California targeting small to medium businesses, providing them with strategic assessments and marketing recommendations to grow their business through focused messaging, improved product development, and expanded distribution. As Marketing Director for Dr. Brandt Skincare, she propelled sales four-fold in under three years through new product introductions and strong partnerships with her key clients, Sephora and QVC. She created the brand’s footprint to be implemented across all components of the marketing mix (PR, direct marketing, e-commerce, in-store) and would later be expanded into over 30 countries worldwide. During her time at Revlon as Marketing Director for Latin America, she led product planning for their Beauty Care division, which represented 70% of the sales for the region. Her efforts led to the re-stage of the classic Flex shampoo brand and regional synergies in the hair color category that resulted in cost of goods savings for key markets. She also led a comprehensive business review for the Wal-Mart business in Mexico, which led to immediate share growth in under3 months for the color cosmetics lines. At P&G, where she started her career, she developed and qualified P&G initiatives to work within the Tissue/Towel plant that had been recently acquired by the company.

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The Insight Generation

www.theinsightgeneration.com

MISSION

The Insight Generation is an elite specialty consultancy that supports energetic and enthusiastic clients with strategies to navigate intergenerational storms through successful organizational communication. The company partners with their clients to craft productive and enjoyable work environments that welcome the talents of generations ranging from Traditionalists, Baby Boomers, and Generation Xers all the way to Millennials/Generation Y who are just entering the workforce. By welcoming and harnessing the talents of multiple generations, clients are able to transfer and retain a strong knowledge base, recruit and develop a pipeline of talent in support of future workforce needs, and continue to successfully serve their customers by staying one step ahead of the trends.

SPECIAL SERVICES

The Insight Generation provides solutions to clients that starts with identifying the actual needs to be met and understanding the organizational culture that supports all operations. Their approach starts with customized assessments designed to probe, engage, and serve as the catalyst for prioritized, targeted programs and solutions that work. The focus of their work is to create manageable opportunities for gradual, sustainable changes that support all generations involved. The company works with their clients to create communities that value individual contributions, intergenerational team development, and building organizations capable of operating in the present and growing into the future. Specific consulting services include knowledge transfer solutions, work/life balance and remote work programs, results-oriented coaching and/or mentoring opportunities, appropriate use of online social networking and related options, intergenerational team and leadership development, and more.

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service@cpgjobs.com
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Pasadena, CA 91104

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