Beyond The Board

As I write this, the long, hot summer of 2009 is drawing to a close. Labor Day— the holiday that has traditionally marked the opening of the fall hiring season is unlikely to signal a shift into high gear. The anemic economy and persistent unemployment grind on, though some bright patches do seem to be appearing on the horizon. Those of us who have been around for a while know that "this too shall pass,"— but I’ve never been one for passively waiting.

Many years ago when CPGjobs was founded, we understood the value of relationships in the business of finding good people for clients. It lies in making the kinds of connections between people that are "win-win" for all parties, not just now, but for many years to come. It’s about building and maintaining trust, truly listening, and sharing resources. Come to think of it, it’s kind of like a good marriage.

Back then (when dinosaurs walked the Earth), there was no Internet and no social networking, hell— there were no cell phones! Connections were made through face-to-face networking; primarily after-hours get-togethers at which business cards and contacts were exchanged and shared— scribbled notes on the backs of cocktail napkins to be transferred to the Rolodex at some later time. Times certainly have changed.

The economic challenges and uncertainty we all now face have put me back in touch with the fact that I’ve never been one for standing still for external circumstances. I’m a huge proponent of “strategic adaptation,” and the past 8 months have been no exception to the rule.

In this regard, I am reminded of a wonderful quote by Laura Schlesinger that goes something like this:

The people and circumstances around me do not make me
what I am, they reveal who I am.

Just before the current economic crisis hit “Category 5” last October, CPGjobs embarked upon a fundamental and important shift, impacting all areas of our business. I am referring, of course, to the shift from ”job board” to “talent community.”...

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Alex Canales

Fast Growth International Marketing Executive With Exceptional Performance in Competitive Markets

Danville, California

EXPERIENCE

Highly accomplished bilingual Marketing Executive with domestic and international experience in global product management, sales, product development, and brand expansion in rapid growth companies within highly competitive markets. Possesses a broad international background characterized by a highly-developed cross-cultural sensitivity. Solid leadership and motivational abilities to foster optimum team productivity. Adept at developing and maintaining effective business relationships at the executive level. Effectively combines strategic planning, leadership and field knowledge to consistently exceed bottom-line objectives.

CAREER HIGHLIGHTS

Under a newly created position to bring U.S. products and technologies into the European, Japanese and Latin American markets, Alex, as Director of Marketing - Global Brand Expansion at United Pet Group, generated sales in excess of $15 million in marketing year one.

In the position of Director of Product Management for United Pet Group, Alex directed and promoted consumer brands with annual sales in excess of $130 million. He managed a key product portfolio for the three largest national retailers of pet products; Walmart, PETCO and PetSmart. Additionally, he supervised vendor relations in both Europe and China including contract and price negotiations. Alex also negotiated with raw material suppliers resulting in recurring yearly cost savings of $500,000.

While at Petopia.com, Alex developed the merchandising strategy for the website, catalogue, and weekly TV show with annual revenues in excess of $40 million.

Alex's entrepreneurial background includes involvement in several ".com" enterprises as well as founding and operating five franchised stores with 75 employees generating $5 million in revenues...

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California Diversity Council

www.californiadiversitycouncil.org

MISSION

The California Diversity Council is committed to being a leader in advancing diversity and inclusion to build strong communities for all Californians.

We are committed to making a difference through the promotion of respect, inclusion and opportunity for all people. We will advance and embrace the principles of diversity in our corporations, communities and through our youth, resulting in a truly diverse culture, which creates an environment where uniqueness and diversity are valued.

SPECIAL SERVICES

CADC fosters a learning environment for organizations to grow in their knowledge of diversity and offers a great opportunity to learn from top corporate leaders in the areas of diversity and inclusion. We offer numerous symposia, conferences and learning resources throughout the year including:

• Leadership Development: Developing executive mentoring and program/leadership development.


• Best Practices: Publication of high-level best practices/model programs in diversity and inclusion; Speakers Bureau and Diversity Tool Kit.


• Workforce Related Services: Recruitment, development, retention, diversity champions.


• Community Links: Diverse Market Outreach, community education and community public relations.


• Supplier Diversity Information: How MBWBEs can become a vendor/supplier to companies.


• Newsletter: Publication of The Diversity First Newsletter.

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www.cpgjobs.com

service@cpgjobs.com
626-535-0143
535 East Jackson Street
Pasadena, CA 91104

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