Corporate Recruiters Are Front Line "Brand Ambassadors"

One of our associates at CPGjobs is constantly regaling me with stories from the job search "front lines." She makes it her business to understand what's going on in the candidate community among active and passive candidates alike— and quite frankly, the stories she tells me just aren’t that pretty. Dead job links, impossible to navigate corporate career sites, screeners that don't know a thing about the position for which they are hiring, and correspondence with recruiters that go unanswered are just part of the problem. Invariably, she confronts me; "We don’t behave this way towards candidates...how do companies get away with it?"

With qualified job seekers outnumbering available positions 5 to 1, the recruiter's job can feel close to impossible. Hundreds, even thousands of resumes are received for one job listing. Budgets are clamped down tight. The need to find the time to network, to troll the Internet for qualified leads, presses down like a 100-pound weight. The pressure is enormous. How can we possibly make a personal connection with all of the people who contact us on a daily basis? The answer is, I don’t really know— that is, I don’t know what the exact solution is for every organization. But what I do know is that it simply has to be done.

Online talk radio host Zane Safrit hit the nail on the head with his recent post Can You Create Delighted Customers With Just One Voice Mail? I encourage you to take a few moments to read this brief piece. Although it does not directly deal with recruiting, I do think it illustrates a very important quality that we desperately need to address in our industry— personal attention, trust, and the intimate connection between these two elements in employment branding...

MORE

Save Your 2010 Budget With The "Deal Of The Decade"!

2010 budget bloated? Need to "shave a little off the top"?

CPGjobs is celebrating the new decade with savings that extend into the new year.

When you purchase 2 or more jobs online before November 30^th, you'll save 10% right now.

But we don't stop there. We'll also extend your 10% savings into the next decade with an automatic 10% off any additional online job purchases made through March 31st, 2010!*

You save now AND you save into the next decade, guaranteed!

Just use PROMO CODE DECADE10 when you check out. Then, we'll immediately send you your personal Deal Of The Decade Promo Code good for 10% off any future online job purchases through March 31, 2010.

Don't delay. The Deal Of The Decade offer is only good through November 30^th and then it's gone!

*Deal Of The Decade discount cannot be combined with other offers or discounts. Jobs purchased in November, 2009 must be posted before 1/31/2010.

Alex Canales

EXPERIENCE

Highly accomplished bilingual Marketing Executive with domestic and international experience in global product management, sales, product development, and brand expansion in rapid growth companies within highly competitive markets. Possesses a broad international background characterized by a highly-developed cross-cultural sensitivity. Solid leadership and motivational abilities to foster optimum team productivity. Adept at developing and maintaining effective business relationships at the executive level. Effectively combines strategic planning, leadership and field knowledge to consistently exceed bottom-line objectives.

CAREER HIGHLIGHTS

Under a newly created position to bring U.S. products and technologies into the European, Japanese and Latin American markets, Alex, as Director of Marketing - Global Brand Expansion at United Pet Group, generated sales in excess of $15 million in marketing year one.

In the position of Director of Product Management for United Pet Group, Alex directed and promoted consumer brands with annual sales in excess of $130 million. He managed a key product portfolio for the three largest national retailers of pet products; Walmart, PETCO and PetSmart. Additionally, he supervised vendor relations in both Europe and China including contract and price negotiations. Alex also negotiated with raw material suppliers resulting in recurring yearly cost savings of $500,000.

While at Petopia.com, Alex developed the merchandising strategy for the website, catalogue, and weekly TV show with annual revenues in excess of $40 million.

Alex's entrepreneurial background includes involvement in several ".com" enterprises as well as founding and operating five franchised stores with 75 employees generating $5 million in revenues...

The Insight Generation

MISSION

The Insight Generation is an elite specialty consultancy that supports energetic and enthusiastic clients with strategies to navigate intergenerational storms through successful organizational communication. The company partners with their clients to craft productive and enjoyable work environments that welcome the talents of generations ranging from Traditionalists, Baby Boomers, and Generation Xers all the way to Millennials/Generation Y who are just entering the workforce. By welcoming and harnessing the talents of multiple generations, clients are able to transfer and retain a strong knowledge base, recruit and develop a pipeline of talent in support of future workforce needs, and continue to successfully serve their customers by staying one step ahead of the trends.

SPECIAL SERVICES

The Insight Generation provides solutions to clients that starts with identifying the actual needs to be met and understanding the organizational culture that supports all operations. Their approach starts with customized assessments designed to probe, engage, and serve as the catalyst for prioritized, targeted programs and solutions that work. The focus of their work is to create manageable opportunities for gradual, sustainable changes that support all generations involved. The company works with their clients to create communities that value individual contributions, intergenerational team development, and building organizations capable of operating in the present and growing into the future. Specific consulting services include knowledge transfer solutions, work/life balance and remote work programs, results-oriented coaching and/or mentoring opportunities, appropriate use of online social networking and related options, intergenerational team and leadership development, and more.

www.cpgjobs.com