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CPGJOBLIST
CANDIDATE DOSSIER
JACKIE APODACA
JACKIE APODACA
Marketing/Product Management
Los Angeles
EXPERIENCE
More than eight years in marketing management with progressively increased leadership responsibilities. Proven experience in business and franchise management, brand building and new products, retail and trade marketing, advertising and promotions, and project and personnel management.
RECENT POSITIONS
Business Consultant
2002-present
Retail Trade Marketing Manager
Walt Disney Co., 2002
Product Manager
Walt Disney Co., 2000-2002
CAREER HIGHLIGHTS
As a retail marketing manager for Disney, headed up a four-person retail marketing and sales group, where she directed marketing and promotion activities, developed sales strategies and pitched products direct to retailers. As a Disney product manager, acted as an international business manager for multiple product lines. At Mattel, helped grow The Learning Company franchise in five countries, growing business from $4 million to $20 million in a single year.
EDUCATION
Masters of Business Administration, General Business
New Mexico State University, 1998
Bachelor of Business Administration, Marketing
New Mexico State University, 1997
PERSONAL
Enjoys hiking, photography, reading non-fiction, traveling, skiing in New Mexico, learning foreign languages and training her two dogs.
IN HER OWN WORDS
“My career path has taken me through start-up companies, mid-size businesses and major corporations. I consider myself a jack-of-all-trades because I have an appreciation for learning all parts of a business in order to do the best job I can. I have proven myself in the consumer packaging world as well as the service industry, and have learned how to develop great products and inspire people.”
CPGJOBLIST APPRAISAL
"We have known Jackie Apodaca and been working with her since 1999. She is well versed in all aspects of marketing. This includes brand, retail, and trade marketing. She has experience with both large and small companies in and out of CPG. We highly recommend Jackie to any company looking for an individual that could bring the right questions and solutions to their business model."
Posted 1/10/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate (626) 398-5381.
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