CHANGING THE WAY CPG COMPANIES RECRUIT AND HIRE EMPLOYEES

COVER STORY

Anywhere you go, global
experience is a plus

Is a stint in another country a plus or minus on your resume? Surprisingly, many CPG executives who have worked abroad find international experience counting against them, according to Michael Carrillo of CPGjoblist.

"It’s not unusual for some executives returning from an international assignment to have difficulty getting the same level job back here in the States. Some hiring authorities believe international experience is not as beneficial as stateside experience," Carrillo says. "In today’s multicultural marketplace, nothing could be further from the truth."

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JACKIE APODACA

Marketing/Product Management
Los Angeles

EXPERIENCE
More than eight years in marketing management with progressively increased leadership responsibilities. Proven experience in business and franchise management, brand building and new products, retail and trade marketing, advertising and promotions, and project and personnel management.

RECENT POSITION
Retail Trade Marketing Manager
Walt Disney Co.

CAREER HIGHLIGHTS
As a retail marketing manager for Disney, headed up a four-person retail marketing and sales group, where she directed marketing and promotion activities, developed sales strategies and pitched products direct to retailers. As a Disney product manager, acted as an international business manager for multiple product lines.

IN HER OWN WORDS
"My career path has taken me through start-up companies, mid-size businesses and major corporations. I consider myself a jack-of-all-trades because I have an appreciation for learning all parts of a business in order to do the best job I can. I have proven myself in the consumer packaging world as well as the service industry, and have learned how to develop great products and inspire people."

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