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COVER STORY
Home free: The advantages
of home-based sales reps
More than 24.1 million Americans work from home either full or part-time, according to the ITAC, a telecommuting advocacy group. But many employers are still resistant to having sales reps based at home, despite obvious benefits and cost-savings.
“Many sales people spend most of their time on the road,” says Michael Carrillo, president of CPGjoblist. “Having them based at home – instead of the home office – is such a no-brainer I’m surprised more employers don’t do it.”
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March Sweet Deal Buy a package of 12 job listings (pre-screened or qualified) and receive your 13th listing FREE -- a value of up to $2,500. Call Michael Carrillo at 626 398-5381 to claim your sweet deal. Kenneth S. Kandall
Marketing Management
Montvale, NJ
EXPERIENCE
Extensive experience in managing all aspects of commercial activities for leading national brands, including product and category management, budget administration, merchandising, product planning/development, trade marketing, trade and consumer advertising, forecasting, competitive analysis, strategic planning, marketing communications and supervising agency relations.
RECENT POSITION
Director of Marketing
T-Fal Corporation, 2002-2004
CAREER HIGHLIGHTS
Oversaw all commercial activities for two of the nation’s leading housewares brands. Successfully initiated JDA with Proctor & Gamble for development of single-serve coffee initiative. Lead process to successfully double retail shelf space at Target, generating an incremental $12-14 million in annual revenues.
IN HIS OWN WORDS
“I am looking for marketing management opportunities that capitalize on my extensive background in brand building, launching new products and growing my respective businesses, managing trade relations and team building.”
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NOTES
from the revolution
CPGjoblist has just added the following industry-leading companies to its portfolio of employers: Brown-Forman Corporation, Chicken of the Sea, the Goodyear Tire and Rubber Company, Acco Brands, Sun Optics/Insight Eyeworks, The Emerson Group, AeroVironment, Inc., and Management Ventures, Inc. Welcome aboard!
CPGjoblist client ConAgra Foods Inc. has been named a national food sponsor of Six Flags and the “Official Food of Playtime” at the company’s 28 U.S. theme parks. Under the multi-year agreement, ConAgra Foods will expand its foodservice presence at the parks and have category exclusivity and promotional rights both in-park and out-of-park across a host of food categories.
More than one million people have now joined the Nature Made Wellness Advisor, a consumer website for the Nature Made dietary supplements and Nature’s Resource herbal products. The Wellness Advisor is a health education resource that helps build brand and retailer loyalty with coupons and specials. Nature Made and Nature’s Resource are divisions of CPGjoblist client Pharmavite, LLC.
MARK YOUR CALENDARS: For the FMI Show, May 2-4 in Chicago…the American Dairy Products Institute meeting, May 1-4 in Chicago…the Las Vegas Gourmet Housewares Show, May 17-19…the General Merchandising Marketing Conference, May 20-24 in Scottsdale...and the National Restaurant Association Restaurant, Hotel-Motel Show, May 21-24 in Chicago…See CPGjoblist’s Calendar for details and updates.
PEOPLE IN THE NEWS: Javier Benito, chief marketing officer and head of the U.S. retail division at the Coca-Cola Co., has resigned. His duties will be assumed by Melody Justice, who will serve as president of Coca-Cola’s U.S. retail division, and by John Hackett, who will be senior vice president of the company’s North American marketing unit…At Coca-Cola Enterprises, Terrance Marks has been named president of the North American group…Tom Steffanci has been named president, North American Business, for Allied Domecq Spirits North America. Rob Warren has been named senior vice president of national accounts for firm’s spirits division…The American Institute of Baking has named James Munyon its new president. Munyon was a senior executive with J.R. Simplot Co. and chairman of the American Frozen Food Institute…The Absolut Spirits Co. has appointed David Volpe senior director of sales and marketing...William Davis has been named senior VP, human resources and organizational development, at Krispy Kreme Doughnuts…and Christopher J. Fraleigh is the new chief customer and marketing officer for Sara Lee Corp.
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