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COVER STORY
Eureka! There's gold in that
mountain of applications
 Modern technology and a relatively soft job market can mean sifting through a mountain of applications for every job opening. But there's plenty of potential in that mountain of resumes, according to Michael Carrillo, president of CPGjoblist.
"Companies that use unscreened applicant sources like the Internet and newspaper classifieds may receive hundreds of applications for every executive-level job," Carrillo says. "It's a enormous task just to sift through this volume. Many employers just pick out a few and throw the rest away. That's a big mistake."
"These other applications should not be considered a dead end for either you or the candidate. Think of each as a hub from which new relationships and new referrals can grow," Carrillo advises. "Many unused applicants can be an asset to your company and its recruiting efforts."
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TAX DAY SWEET DEALOne free pre-screen job listing for any client who signs up for six new listings in the month of April. Call Michael Carrillo at (626) 535-0143 to claim your sweet deal. M. P. ( curently employed ) Account Management Sales;
Customer/Trade Marketing
CA
EXPERIENCE
Well-rounded experience, including buying for Supervalu, a wholesale food distributor; brand management with Hunt-Wesson (now ConAgra Grocery), a major CPG company; and customer/trade marketing with Ross Products, the consumer division of Abbott Laboratories.
RECENT POSITION
Western Region Trade Marketing Manager
Ross Products Division, Abbott Laboratories, 1999-2004
CAREER HIGHLIGHTS
Served as liaison between the sales force and marketing group, supporting 30 sales representatives in the Western Region of Ross Products. Led the promotion planning process, managed trade budgets, designed and executed trade promotions for accounts, including Albertsons, Safeway and Costco.
EDUCATION
MBA, Marketing
University of Illinois, Urbana-Champaign
IN HER OWN WORDS
"I have had valuable professional experience in buying, brand management and customer/trade marketing. I have developed strong communication, organizational, and analytical skills and would like to build on these strengths as I move into a challenging sales position or customer marketing position. I look forward to joining a company that has goals similar to mine hardworking, with a drive for results, a commitment to innovative products, and a desire to enrich the lives of people."
Posted 3/28/05 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 398-5381.
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NOTES
from the revolution
CPGjoblist has added the following industry partners to its growing portfolio of industry employers: Bose Corporation, The Customer Connection, Constellation Brands, Leapfrog Enterprises, Outside the Box Inc., Wyeth Labs and Vivaldi Partners. Welcome aboard!
Food and beverage products that support healthy diets, weight loss and on-the-go lifestyles are among the world's fastest growing consumer products, according to a new global study from CPGjoblist client ACNielsen. What's Hot Around the Globe Insights on Growth in Food and Beverages shows that of the seven categories that experienced double-digit revenue growth in the last year, five offered perceived health or weight-loss benefits. The top two growth categories were soy-based drinks (up 31%) and drinkable yogurts (up 19%). "Our study shows that consumers the world over are concerned about diet and health, particularly with all of the media attention on issues such as obesity and diabetes," noted Jane Perrin, ACNielsen managing director, Global Services and author of the report. "It shows that food and beverage companies that develop healthy products which also meet consumer demand for good taste and convenience will find a receptive market."
Speaking of which, Good Humor-Breyers Ice Cream, a unit of CPGjoblist client Unilever, has introduced a light ice cream product with less fat, calories and carbs than regular ice cream to complement low-carbohydrate diets. The new light flavors are Breyers CarbSmart Light Vanilla Fudge Sundae and Breyers CarbSmart Light Chocolate Peanut Butter.
The Department of Energy and EPA have named CPGjoblist client Whirlpool Corporation an "Energy Star" Partner of the Year for its outstanding contribution to making and promoting energy-efficient products.
MARK YOUR CALENDARS: For FMI, May 1-3, Chicago...NACDS Marketplace Conference, June 4-6 in San Diego...Dairy/Deli/Bakery 2005, June 5-7 in Minneapolis...GMA Executive Conference, June 10-13 in White Sulphur Springs, W.V...Retailer's Bakery Association Marketplace, June 16-18 in Chicago...Society for Human Resource Management Conference & Exposition, June 19-22 in San Diego...International New Age Trade Show West, June 25-27 in Denver. See CPGjoblist's Calendar for details and updates.
PEOPLE IN THE NEWS: Tom Robbins has joined Winn-Dixie as new SVP of merchandising, reporting directly to CEO Peter Lynch...Mary Minnick, president of Coca-Cola Co.'s Asia Group, has been named to head a newly created post that combines marketing, innovation and strategic growth. Eastman Kodak Company announced that Joyce Haag, has been promoted to general counsel. Haag also was named a SVP along with Robert Berman, formerly vice president and director of HR...Save-A-Lot has named Dave Hall regional director, Shaennon Hill director of accounting and Clint Johnston director of licensed operations...Cadbury Schweppes America's Beverages has appointed Bert Alfonso executive vice president of finance, replacing David Gerics, who was named SVP, corporate finance...Go Fast Sports & Beverage Co. has named Alan Cortes chief operating officer...
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