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CPGJOBLIST
CANDIDATE DOSSIER
STEPHEN T. CRUTY
 STEPHEN T. CRUTY
Brand and Marketing Manager
Apalachin, N.Y.
EXPERIENCE
Eight years CPG experience and extensive background in brand marketing management, market research, consumer insight, strategic planning and new product development.
RECENT POSITIONS
Independent Marketing Consultant
New York State Wine Industry, 2002present
Brand Manager
Seagram,19982002
Marketing Manager
The Russian Market Research Company/Strategic Marketing,19961998
CAREER HIGHLIGHTS
An entrepreneurial, results-driven marketing professional with experience marketing global brands to multiple audiences, lifestyles and cultures. Used market knowledge and innovative marketing to help build leadership positions for world-renowned brands, including New York State Wines, Martell Cognac, Barton & Guestier Wines, Captain Morgan Rum, Olmeca Tequila and Chivas Regal Scotch Whisky.
EDUCATION
M.A., International Relations, American University, Washington, D.C.
B.A., Slavic/East European Studies, State University of New York, Albany.
PERSONAL
Gourmet cooking, global food culture, entertaining, wine education, domestic and international travel and downhill skiing.
IN HIS OWN WORDS
"Seagram provided me with a unique opportunity to build world-class brands across new markets, exposing me to a variety of American, European and Asian cultures. As a hands-on marketing professional, I am well versed in brand and marketing management, market research, consumer insight, new product development and strategic planning in both developed and developing markets. I am seeking to extend my services to a company that is looking for fresh approaches in attracting and retaining target audiences and building loyalty and leadership in American and international markets alike. Relocation and travel are welcome. "
CPGJOBLIST APPRAISAL
"Stephen has an excellent background both nationally and globally plus some of the most amazing references we have ever seen. He is currently working as a consultant and is eager to find the right employer. We believe he would be a great asset to any company in the CPG industry. "
Posted 12/6/04 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate (626) 398-5381.
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