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Click here to apply for Job # 21735
Job Category:	Marketing
Title: CONSUMER & SHOPPER INSIGHTS SENIOR MANAGER
Job Location:	Napa, CA
Percent Travel:	SOME
Hiring Co.:	FOSTER`S WINE ESTATES AMERICAS
Specialty Area:	beverage
Base Salary:	$ -
Bonus Potential:	-
Total Compensation:	Based on Experience
Stock Options:	-
Car:	-	Sign-On Bonus:	-
Other compensation:
Company Description:	ABOUT FOSTER’S WINE ESTATES AMERICAS: As a premium global beverage company conducting business across 150 countries, Foster`s offers an exciting and diverse portfolio of career opportunities. Our people are innovative, passionate and energetic - working as one team with one high-performance culture. Foster`s is committed to creating an `inspiring workplace` which attracts and retains highly skilled people. At Foster’s, we recognize and value employee diversity.
Position Responsibilities:	Consumer & Shopper Insights Senior Manager PURPOSE OF ROLE Build Fosters capabilities to become the leader in consumer and shopper insights in the wine industry DIRECT REPORTS Consumer & Shopper Insights Manager Consumer & Shopper Insights Associate Manager KEY RESPONSIBILITIES & ACCOUNTABILITIES Lead development of Fosters approach/model to understand wine consumers entire Path-to-Purchase journey; pre, during and post buying experience Develop, plan and execute Fosters Americas consumer/shopper research agenda/priorities Develop and execute strategy to position and leverage Fosters proprietary on-line wine community (360 Wine Dialogues) as the industry-leading wine research panel with our on- and off-premise gatekeepers Develop on-going and quarterly market and category trend tracking and communication tools Build and manage team to proactively and effectively generate category insights, develop recommendations for our priority gatekeepers, and support and identify opportunities for Brand and Innovation teams Build capability across the organization to incorporate consumer/shopper learnings into key decision making in marketing and sales Create management presentations to communicate research findings and develop recommendations to influence points of view to drive business decisions Manage bi-annual fielding and summary of Fosters proprietary consumer survey (FACT) Improve brand health measurement reporting to integrate multiple consumer data collection points, eg Nielsen HomeScan, Spectra, FACT, Direct/Clubs and secondary research Provide consultative support to Brand Marketing team to plan, design, and execute custom primary research, ie positioning, naming, packaging, etc Provide thought leadership to Global Insights and Innovation teams on global research priorities and actively share and seek best practices Manage vendor/supplier relationships to conduct research Create a highly motivated, inspired team environment Coach and develop direct reports to build world-class insights capabilities and contribute to Fosters talent pipeline QUALIFICATIONS & EXPERIENCE Strong leadership skills; identify opportunities and articulate a vision, align stakeholders, drive change, communicate clearly, measure and report on progress, adapt as required Ability to generate value-added insights from primary and secondary research to enable and influence strategic and tactical decision-making Ability to present complex data clearly and concisely to a variety of audiences and levels, including senior management, Marketing, and Sales (field and corporate) Self-starter who takes the initiative to identify issues, suggests approaches to develop solutions and leads and manages completion of projects involving multiple stakeholder groups Strong quantitative analysis skills, including the ability to draw conclusions and form recommendations from complex data Strong organizational, prioritization, and multi-tasking skills Strong proactive communication (written, verbal) skills Bachelor of Business, Marketing, Economics, Statistics or equivalent required, MBA preferred High proficiency in MS Office (PowerPoint, Excel, Word, Access) Experience conducting both small and large-scale research projects utilizing a full-range of research methodologies/techniques Experience with qualitative and quantitative analytics, statistical modelling tools and developing insights from primary and secondary research Experience managing teams of people, coaching and providing constructive feedback, and building individual development plans Minimum seven years experience in market research or consumer/shopper insights, with experience working with syndicated data providers (Nielsen, IRI) Minimum three years managing and selecting market research vendors to deliver high-quality insights on time and within budget Minimum two years experience in consumer research with project ownership responsibilities Consumer goods (CPG, Retail) experience highly desirable WORK ENVIRONMENT Napa Administration office environment Occasional travel to sales teams as needed 85% of time divided between meetings, presentations and desk work will require long periods of sitting 15% of time in field may require driving, walking, standing, bending and lifting KEY RELATIONSHIPS Market Insights team Americas Executive team Sales Management team Marketing Leadership team Brand Management team Retail Experience team Research vendors (eg Retail Nexus Insights) Distributors Key on- and off-premise accounts KEY DECISION MAKING IN THIS ROLE Prioritizing workload to accomplish non-sequential projects Selection of external vendors to complete research projects Proper interpretation and application of insights KEY CHALLENGES IN ACHIEVING GOAL(S) Applying judgement to be hypothesis-driven in analysis to provide value-added analysis and insights to senior management Adapting communication style and level of detail for a diverse group of stakeholders Working cross-functionally with a team located in multiple locations Prioritizing heavy workload of multiple projects and tasks Managing expectations of multiple stakeholders to ensure timely delivery of end products Balance between developing tools and insights, completing analysis, and influencing internal and external stakeholders (brand, sales, distributors, on- and off-premise accounts) Foster`s is committed to creating an `inspiring workplace` which attracts and retains highly skilled people. At Fosters, we recognize and value employee diversity. EEO/AAP
Education Required:	MBA pref.	Paid Relocation:		Maybe
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Click here to apply for Job # 21735