Business that sells products or provides services to other businesses rather than to the end-user consumers.

Wholesalers and direct buying retailers may have a program whereby they stop at manufacturer companies’ plants to pick up products and receive a backhaul discount (saving the manufacturer hauling costs). From the manufacturer standpoint, if they permit this practice, they are participating in a backhaul program and this can occur even if he has his own trucks. It’s simply permitting the wholesaler/retailer to make pickups and prevent him from having to run his truck while it's empty - in addition to providing for a backhaul allowance (discount).

Arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.

A process used to select a vendor in which a company solicits proposals from a number of prospective suppliers.

The practice of invoicing for work performed to-date while projects are still under way.

A Reader Response Card - resembling a BINGO game card - that is bound into a publication and enables readers to request additional information from advertisers by circling the number that corresponds to a specific ad or offer in the publication.

An electronic image file mapped on a grid (raster) of small squares called pixels. Each pixel is assigned a specific location and color. Bitmap files are commonly used for photographs.

A term used to describe ink coverage that extends all the way to the edge of an ad or printed piece. This is accomplished by printing on paper larger than the finished size of a publication/printed piece, then trimming the paper to the desired size.

An impression that does not align with a printed or foil image.

The act of inserting business reply cards or other printed matter loosely into a publication. So named because they are literally blown into the publications by a machine prior to mailing.

In offset printing, a final proof made from the film. The blueline is made from color separations and assembled to demonstrate exactly how the printed piece will fold. A blueline represents the final production stage for making revisions.

A customer reply card, generally included in direct mail pieces or publications to help collect customer data or generate leads.

The awareness consumers have of a particular brand

An individual given responsibility for planning and coordinating the firm's marketing activities related to a single brand.

A pamphlet or booklet with four or more pages, often used for sales, promotion, information delivery or image-building. A standard brochure size is 8 1/2" x 11" when closed.

An individual or business who represents manufacturers in a market area on a commission basis. Most represent multiple, non-competing lines.

In direct mail, one or more small inserts-about the size of a dollar bill included with a letter or brochure. Buckslips are used to emphasize special offers, or to summarize or reiterate an offer included in the letter/brochure.

In printing, a condition where material such as lint or paper dust collects on part of the press, possibly affecting the quality of the printed piece.

The thickness of a single sheet of paper or the thickness of a book exclusive of its cover. Also shipping materials in large quantities.

A pre-addressed, postpaid card typically used to generate response to an offer.

A pre-addressed, postpaid envelope that allows a prospect to conveniently respond to an offer.

The marketing of goods and services to business organizations for use in the manufacture of their products or in the operation of their businesses; also called Industrial Marketing.