All non-commercial news material in a publication, (i.e., everything that is not advertising).

Communicating with a publication's writer or editor, typically to discuss public relations stories or initiatives.

The desire of editors to maintain impartiality in the news content of their publications. Generally used in reference to the separation of advertising and editorial.

Exchange of business data through computers between trading partners.

A computer file such as text, graphics, photographs, etc.

Marketing tied to an electronic POS system; typically a Frequent Shopper program which tracks individual consumer purchases by dollar or by type. Also includes coupon machines at the front of stores and coupons from the register tape from related purchases.

The disk, tape or other physical media on which electronic files are stored.

A process that stamps an image into the surface of paper, using engraved metal dies, extreme pressure and heat.

A computer file format used in professional graphic design.

A mass display stacked against the end of a gondola or tier of products in a store.

Recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.

Encapsulated PostScript(tm)- a computer file format used in professional graphic design.

An approximate cost for a proposed project.

The pattern of a reader's eye movements as he or she views an ad, brochure or publication layout. Eye-tracking studies help design professionals create layouts that effectively convey information in the desired sequence by ensuring that elements are presented in the order in which they will most likely be viewed by the reader.