A "no-name" brand; a product that does not carry a brand name.

Unbranded products identified only by product category.

Marketing the same or very similar products to world markets with essentially the same promotion; also commonly referred to as International Marketing.

General merchandise as found in a retail store (greeting cards, automotive products, bakeware, party supplies, candles, glassware, etc. - but in a broad sense can also include health and beauty care).

Gross National Product. The total market value of goods and services produced by a nation in a year.

Any retail store selling a line of dry grocery, canned goods or nonfood items plus some perishable items.