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H
Word Definitions
Halftone
A picture or illustration created with solid dots of varying sizes.
HBC
Health and beauty care as found in a retail store (shampoo, lotion, cough drops, cold remedies, makeup, etc.)
Headline
An informative or benefit-oriented statement, usually in large type, intended to quickly attract a reader's attention and create interest in reading the copy. Simulating the subtle tone variations.
Human Resources
Professionals in this area handle a variety of personnel-related activities, typically including recruiting and training, diversity management, staff development, organizational development, benefits administration, personnel record-keeping, labor relations and salary administration.
Hypermarket
A very large food and general merchandise store with approximately 180,000 square feet of selling space. While these stores typically devote as much as 75% of the selling area to general merchandise, the food-to-general merchandise sales ratio is typically 60/40, e.g., Bigg's.