A visual image created using media such as pencil, pen, paint or PC.

A professional graphic artist who creates images to convey a message.

A graphics program by Adobe.

Electronic alteration of a photo/illustration, including retouching, adjustments in color, and the removal of unwanted objects (such as shadows) or the addition of elements (such as product logos).

An operator of fewer than 11 retail stores.

Mailing permit information that is preprinted on envelopes, BRCs, etc.

The marketing of goods and services to business organizations for use in the manufacture of their products or in the operation of their businesses; also called Business-to-Business Marketing.

Specialists include computer programmers, engineers, systems analysts, applications developers, webmasters, network specialists, installers and other experts who help develop computer-driven systems and applications for store and office support functions.

A stand-alone printed piece that is placed or bound into a publication.

General media term that refers to the item to be published (such as an advertisement) or broadcast (radio or television spot).

Written contract/notification for an ad placement, which includes dates of publication/broadcast, length, location, size, color and cost.

An Internet-based grocery distribution operator. Included in this format are all Internet operators who use the Internet as the primary means of accepting grocery orders for home delivery or pickup. Also included are major food retailers that generate a portion of their sales through Internet-based sales. Internet suppliers typically offer 12,000 SKUs or more for home delivery, e.g. Peapod.