These include the front cover (Cover 1), inside front cover (Cover 2), inside back cover (Cover 3) and back cover (Cover 4). Magazines typically charge a premium for advertisements that appear on Covers 2, 3 and 4.

Person responsible for writing, assigning and editing the non-advertising content of a magazine.

A person or firm that represents and sells one or more manufacturers’ products on a regional basis, to a variety of distributors and retail outlets on a commission basis.

A fee added to a product or service passed along to a third party. Advertising agencies often mark-up third-party purchases by as little as 10% or as much as 50%.

The systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

The categorization of potential buyers into groups based on common characteristics such as age, gender, income, and geography or other attributes relating to purchase or consumption behavior.

The percentage of the total sales in the market that a given company generates.

Marketing professionals oversee all aspects of product performance in the stores, typically including weekly ads, product margins, sales promotions and product supply in stores and distribution centers

The analysis, planning, organization, implementation and control of the marketing activities of the firm.

Computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.

A detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.

A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.

Services which are produced or purchased by a marketing organization for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organizations for use by their own marketing departments include market research, advertising and promotion.

In a publication, this is the listing of information about its staff, operations and circulation.

The deadline date by which advertising materials must be received by a publication in order to appear as scheduled.

Avenues for conveying advertising or publicity, including, but not limited to: publications, television, radio, billboards/transit advertising, direct mail and the World Wide Web.

Person who negotiates costs for advertising time and space.

Person who develops an advertising schedule that meets the objectives set for or by the client.

Retail stores which sell finished, non-food items; four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line); department stores; mass merchandisers; and discount stores (limited-service, low-price, wide product line).

Merchandising professionals serve as specialists for a specific department (such as Meat or Produce) to improve overall sales and profit results. In some companies, various merchandising positions may report to marketing or retail operations.

Serves as a merchandising specialist for a specific department (such as Bakery or Deli) in a group of stores, advising store department managers and working to improve department performance.

A 5MetaCom team responsible for identifying strategic messages to be conveyed in communication pieces and advertising campaigns.

A scaled-down version of the wholesale club. The mini-club is approximately one-fourth the size of a typical wholesale club and carries about 60% of the SKUs, including all of the major food and sundry departments and a limited line of merchandise (soft goods, office supplies, and opportunistic, one-time buys), e.g., Smart & Final. Some of these stores do not have membership fees and often operate as a "cash & carry."

A model or sample item created by hand for evaluation, demonstration or testing. Also known as a "folding dummy" or "prototype."

Legal form on which an individual agrees to allow use of his or her photograph for advertising purposes.