A marketing manager with the responsibility for the nation-wide operations of a marketing division.

A sales manager with responsibility for the nation-wide operations of a sale division.

The creation of new products needed for growth or to replace those in the decline stage of their life-cycle; the stages in the new product development process are commonly listed as idea generation; screening; concept development and testing; the formulation of marketing strategies; business analysis; production; market testing; and commercialization.

see Concentrated Marketing

A term used in the industry to describe the merchandise categories stocked and sold that are neither food products nor customary household products sold in retail stores. Product categories such as vitamins, motor oil, kitchen gadgets and greeting cards are examples of "nonfoods," and hence the term is often used interchangeably with "general merchandise."

A wholesaler/retailer relationship in which the wholesaler primarily or exclusively provides product to the retailer, with the latter assuming responsibility for all services normally provided in a service program.