The terms promoting a specific product or service. An offer is made up of the price, payment terms, guarantees, future obligations, incentives, time limits, motivators and any other conditions stipulated at the time of sale.

An item printed using any single ink color. For example, black ink (or any other color) on white paper is considered a 1-color project.

The highest advertising rate before any discounts are earned.

The small corner grocery store that carries a limited selection of staples and other convenience goods. These stores generate approximately $1 million in business annually.