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CPGJOBLIST
CANDIDATE DOSSIER
Offad Vallejo
Marketing
Laguna Niguel, CA
EXPERIENCE
Proven skills gained from years of experience in business, marketing, sales, advertising, team leadership and internal and external customer relations. In-depth understanding that can enhance profitability and help evangelize brands. Creative decision-maker and leader with excellent written and verbal communication skills. Bilinqual in English and Spanish. MBA from leading business school.
CAREER HIGHLIGHTS
Led execution of sales and marketing strategies for twenty-one Pepsi Multicultural Customers in Southern California and Nevada while directing five key account managers. Sales on all Pepsi products increased by 12 percent and net revenue increased 16.2 percent over prior year. Created and executed Pepsi product promotions resulting in a net price increase of 8.2 percent, marginal contribution increase of 4.4 percent, and a multicultural market share gain of 1.2 points. Directed marketing department at Michelin North America during 10-year career. Created Michelin B2B marketing program that enabled national customers to reduce their operating costs by 23 percent.
RECENT POSITIONS
Director, Marketing and Promotions
Univision Communications, 2006
Director, Multicultural Markets
Pepsi Bottling Group, 2004-2006
Director of Marketing
Michelin North America, 1994-2004
EDUCATION
MBA, Pennsylvania State University
B.S./B.A., Brigham Young University
PERSONAL
"When I have free time, I enjoy traveling with my family, watching my son play soccer, playing basketball, and lifting weights."
IN HIS OWN WORDS
"I can bring the following skills to your company: Strategic marketing, brand building, marketing segmentation, and multi-channel marketing. The attributes I look for in a company are upward mobility, opportunities to lead, opportunities to work with teams, and an environment that fosters break-through ideas."
CPGJOBS APPRAISAL
"Offad is a marketing strategist with diverse experience in CPG marketing and brand building. He's a classically trained MBA who would be a valuable addition to any company."
Posted 9/30/08 by CPGjoblist. Contact Michael Carrillo for a free referral to this candidate, (626) 535-0143.
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