FEATURED CANDIDATE

Luis de la Mata

Senior International Sales & Marketing Executive | Huntington Beach, CA

EXPERIENCE

A seasoned executive, strong in optimizing organizations to achieve sustained growth, profits and market share, Luis is highly skilled in the areas of marketing, sales, business development, retail and distribution business, both in the U.S. and international markets.

A consumer products professional with more than 25 years of increasingly challenging managerial responsibilities in the Unites States, Latin America, Asia, and Australia markets, he is knowledgeable in multiple product categories including Grocery, Frozen, Deli, Dairy, Beverages, Produce, Snacks, Confectionery, HBA’s and Tobacco.

Luis is bilingual and multicultural, with superior verbal and written skills in English and Spanish. He also has conversational knowledge of Portuguese and Italian.

CAREER HIGHLIGHTS

As the EVP and Chief Operating Officer for Cacique USA/Cacique, Inc., Luis established new distributors in the Northeast and Midwest regions and opened a new northwest sales division, achieving 12% sales growth over the prior year. While President of Unified Grocers, he grew divisional sales and profits 8% over plan, opening over 150 new stores. As Marketing Director for the Hispanic Products Group at Tetley USA, Luis managed the marketing business for the Café Bustelo brand, driving over $100 million in sales, representing 90% of Tetley USA corporate profits. While serving as Marketing and Sales Director for the Kellogg Company in Venezuela, Luis drove branded “new-age” cereal sales to a 92% category market share with double-digit growth in profits. He also brought in the company’s desserts line to a segment leadership position, capturing 38% market share and 32% volume growth. Most recently, Luis has been consulting through his firm, Churchtree, Inc., working with national retail and wholesale clients in the areas of sales, marketing and business development.

RECENT POSITIONS

President
Churchtree, Inc. 2007- Present

Executive Vice President & Chief Operating Officer
Cacique USA/Cacique, Inc. 2006 - 2007

President, Southern California Division
Unified Grocers, Inc. 1999 - 2006

Vice President of Sales
Iberia Foods Corporation /Unilever-Bestfoods 1998 - 1999

Marketing Director - Hispanic Products Group
Tetley USA - Bustelo Coffee Company 1992 - 1998

EDUCATION

M.B.A., International Business & Economics, Fairleigh Dickinson University
(unable to complete due to company overseas job relocation)

B.A., Business Administration, University of South Florida

A.A. Business Administration, Miami-Dade College

PERSONAL

Luis is an involved member of the community and has actively supported and been honored by numerous civic and charitable organizations:

Board of Trustees/Executive Committee Member, Los Angeles Ronald McDonald House
Honorable Mention, Mayor, City of Los Angeles, California
Humanitarian Award, Mexican-American Grocery Association, Los Angeles, California
Honoree Mention, El Salvador Consulate General of Los Angeles
Co-Chairman, “Padres Contra el Cancer” Charity Drive, California
Key to Dade County, Florida Award, 1997
Key to City of Miami Beach, Florida Award, 1997
Key to City of West Miami, Florida Award, 1998
Key to City of Hialeah Gardens Award, 1998
City of Miami Commissioner’s Commendation, 1997
Chairman of “Amigos Together for Kids” community drive, Miami, 1996
McDonald’s 1996 Corporate Advocate of the Year, HACER Foundation, New York
Executive of the Year Award, Hispanic Chamber, New York, 1995
Man of Industry Mention, Hispanic Business News Magazine, 1995, New York
Vice Chairman, Rainbow Heaven Foundation, New York
Honorary Award, American Red Cross, New York
Industry Accomplishment Award, Exito Newspaper, Miami
Citizenship Award, Rainbow Heaven Foundation, New York
Red Apple Award, Continental Newspaper, New York
Leadership Award, Mexican Civic Society of Illinois
Honorary Chairman Award, Continental Newspaper, New York
Outstanding Performance Industry Award, Ecuador, South America
Senior Vice President, National Association of Advertisers, Venezuela, South America

IN HIS OWN WORDS

"As reflected in my resume and varied credentials, I am a well-rounded, high level executive that will provide a positive business contribution to an organization that values aggressiveness, commitment to objectives, strategic growth, and entrepreneurship in its management team.

My successful management performance with such well-known companies as Unilever-Bestfoods, Kellogg Company, Tetley Tea-Bustelo Coffee, RJ Reynolds Tobacco International and Warner Lambert-Johnson & Johnson, both in the US and international markets, will further guarantee a rewarding relationship with the company that hires my talents and skills."

CPGJOBS APPRAISAL

Luis’ superior record of performance and drive towards increasing profitability demonstrates solid sales and marketing leadership talent. A strategic and skilled ethnic marketer with exceptional experience in Latin America, his strong business development background and successive history growing new and existing brands across a broad range of product categories will make him a valued addition to your senior management team.

Posted 5/10/09 by CPGjoblist. For a free referral to this candidate, call (626) 535-0143.

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