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CPGjobs Is Growing; Strong Second-Half Expected
More candidates, more jobs, and explosive exposure.
No doubt, the economic downturn is far from behind us, but here at CPGjobs the news is well, pretty darn good. As we enter the second half of the year, our business continues to expand and CPGjobs (and your job postings) are enjoying greater exposure than ever before. That’s great news for us AND great news for CPGjobs clients. Here are some highlights:
Record Visitation and Visibility
Just Google Us
CPGjobs has exceptionally strong organic search rankings in both Google and Yahoo. How strong? In your web browser, try typing in several search terms related to finding a job or careers in consumer packaged goods. CPGjobs and CPGjoblist will appear on page one, usually ranked in the top three site listings.
This is important for a couple of reasons; 1) It means that CPG experienced people are able to find us on the web and 2) It means that the right kinds of people are being exposed to your job listings on CPGjobs.
First in Candidate Engagement
CPGjobs’ analytics continue to impress. In fact, CPGjobs is the leader in average time spent among the leading job board sites!* Take a look:
| Site | Average Time On Site |
| CPGjobs | 6:36 |
| Career Builder | 6:18 |
| The Ladders | 5:31 |
| Monster | 5:05 |
| Indeed | 4:25 |
| Careers In Food | 3:40 |
| LatPro | 3:33 |
| Simply Hired | 3:22 |
| Top USA Jobs | 1:41 |
*Source - Alexa.com
Continued Growth
CPGjobs continues to enjoy healthy growth in key indicators site visitation, candidate registration and job posting.* Our client base has been growing as well with more than XXX brand new clients coming on board over the past X months, and record numbers in renewing clients as well.
- 586,575 Visits (+98.38%)
- 2,111,004 Page views (+49.06%)
- 0:07:34 Average Time on Site (+113.88%)
- 57.62% New Visitors (+62.69%)
- 22% Growth in Job Listings
- 23% Growth in Registered Candidates
Source: Google Analytics: 1-1-2010 to 4-30-2010 compared to sample period 2009.
CPGjobs is Officially Social - Introducing the NEW CPGjobs Blog!
We have been incredibly successful in the social space and we’ve seen explosive growth in this area since the beginning of the year. Our LinkedIn Group, CPGpeople continues to expand by leaps and bounds. We’re over 12,000 members strong on Linkedin with a candidate community that actively engages in discussions about jobs and employers as well as many other topics in CPG. This community is an extraordinary asset for our clients, especially when we leverage our CPGpeople member’s industry knowledge and connections on your behalf.
But we’re doing even more in the social space. In August, CPGjobs will officially launch the CPGjobs Blog, a place where both candidates and clients can engage with each other, showcase their talents, make professional connections, get information, and share industry knowledge on the web.
Our experience in the social media space has taught us the importance of listening to you - members of the CPG community - to drive the organic development of that community. To that end, we are extending an open invitation to you to provide us feedback on what you would like to see at the new CPGjobs Blog.
We are looking for suggestions regarding:
- General topics
- Types of interaction you'd like with candidates
- Industry news feeds
- Professional development content
- Anything else!
We'll be getting the new blog started, but we'll be looking to you to provide us with the direction for this new space. Throughout July, we'll be taking your feedback and incorporating it into the ongoing development of the CPGjobs Blog as we continue to build out the site.
Take a few minutes to visit the CPGjobs blog. Post your comments and suggestions. Feel free to post pieces you've written for your own blog or website. It's a great way to showcase your experience and your company, and will help start valuable conversations between candidates and your organization.
Further information about the new blog space will be forthcoming; we will look forward to your input and participation as we continue to grow this network!
Bigger, Better, Smarter
All this is great news, of course, but I guess the biggest news for clients is our recent restructuring of the way we sell CPGjobs services.
At the beginning of this month, we completely reconfigured our pricing and packages based on a huge amount of feedback from our clients. We realize just how much this economy has changed the way you are doing business now. We believe that our new model makes it easier for you to enjoy the advanced recruiting features and benefits of CPGjobs without breaking your budget.
If you haven’t yet had a chance to take a look at the changes, I encourage you to do so before you close this newsletter. And if you’re looking for a really terrific deal for the second half of the year, take advantage of our introductory promotion of 10% off any package you purchase. But you have to hurry, because we’re only offering this deal for a few more days.
Growth at CPGjobs Benefits You
Of course, I am especially pleased at CPGjobs’ first half business results and I am encouraged by the fact that it does seem that that the values upon which the company was originally founded; personal service, quality candidates, and value-oriented pricing persevere through even the toughest economic times.
I am also pleased at these results in particular for clients like you. The positive response to CPGjobs within the candidate and CPG employer communities means CPGjobs can deliver an even better value for our clients; not just thousands of candidates, but thousands of the RIGHT candidates with the skills and qualifications you are looking for.
All of us at CPGjobs look forward to serving your recruitment needs through the remainder of 2010 and beyond. And remember, we are here to answer your questions and assist in any way we can with your recruiting efforts. Please do not hesitate to call on us!
Have a wonderful summer,
Michael CarrilloPresident & Founder, Cpgjobs, CPGjoblist
P.S. Don't forget forget to check out the new CPGjobs pricing and take advantage of 10% off any online purchase through the 15th!
